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It's funny...because of the growing success of R.S.'s CD ....Louder Than Words and the growth of "Adult Contemporary Hip Hop" we have started to receive inquiries again about earlier projects that were in many ways "the last dance" before our transition into true adult hood. Sunneverset Records, as the home of the music we created during our High School and College years, is special to us as a record of the experiences we had during that fun (and at times angst ridden) period.
There is no way to "rewind time." Join the young men you came to know at Sunneverset Records, as we continue to evolve. Visit us at http://www.myspace.com/rsjonline and www.adultcontemporaryhiphop.com for the latest news and music from R.S.
R.S. bio -
Influenced by such producers as RZA, Lionel Richie, Babyface, Marley Marl, and a long list of others, R.S. has always been able to create smooth tracks as well harder tracks and really adapt to any style in the Rap/R&B/Pop format while putting his own spin on the sound. Lyricist such as 2Pac, Big Daddy Kane, Chuck D, Nas, Kool G. Rap, Rakim, and others always made R.S. focus on his lyrics to ensure he wasn’t being overshadowed by his production and that his voice and message was heard.
Over the years, R.S. has found that his best material always came from his personal experiences, but being in his late 20’s and holding down a full time job and other business ventures, he found it foolish to even attempt to tackle the standard subject matter of today’s Hip Hop (drugs, murder, misogyny, etc.). After hearing complaints from most of the people in his age group that grew up on Hip Hop and are now turned off by the current direction hip hop has taken, R.S. realized there was a Hip Hop generation gap. He realized that if he wrote material about his personal “adult” life experiences, this would be something that those in his age group that “miss” Hip Hop could identify with and enjoy. In addition, R.S. thought that by creating adult Hip Hop, people in their late 20’s would now have music geared toward them and would probably embrace their adulthood instead of trying to relate to music directed towards teenagers, which has appeared to have a detrimental effect on our society.
This revelation turned into the album ….Louder Than Words, which embodies all of the aforementioned aspects and speaks to putting the Black family structure back in place as well as empowering women to demand more from their significant others to help this cause. Songs like “From Here” ask the Black community to stop looking to others for help and to look in the mirror at what we can do to independently improve our situation. On “Build With You” R.S. speaks to “building” a relationship from the bottom up with a solid foundation as he believes that the family structure can filter out the negative material being pumped into radio waves and TV’s across the country. With his new album, R.S. is not only establishing a new sub-genre, but he is providing another voice for the majority of us that want our popular culture to do better. In the case of R.S. it’s clear that his actions are speaking louder than his words.
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